iBRANDZ
PPC
(Pay Per Click) Campaign Management
Pay per click (PPC)
is an Internet
advertising model used on
websites, where advertisers pay their host only when their ad is
clicked. With search engines, advertisers typically bid on keyword phrases
relevant to their target
market. Content sites commonly charge a fixed price per click rather
than use a bidding system.
Cost per click (CPC) is
the sum paid by an advertiser to search
engines and other Internet publishers
for a single click on their advertisement which directs one visitor
to the advertiser's website.
Among PPC providers, Google
AdWords (Google.com), Yahoo!
Search Marketing (Yahoo.com), and Microsoft
adCenter (Bing.com) are
the three largest network
operators, and all three operate under a
bid-based model. Cost per
click (CPC) varies
depending on the search engine and the level of competition for a
particular keyword.
To achieve maximum traffic and ROI (Return on
Investment) to your website, we provide a comprehensive overview of your ppc campaign
that includes Account Setup, Conversion Code Setup, Conversion Tracking, Keyword Research & Bid
Management, Competitive Analysis, Attractive Ad Copy, Monthly Report or Weekly Report, Email Support.
Contact us at 902.223.0516 or
seo at ibrandz dot ca.
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